SEO is Search Engine Optimization

SEO is Search Engine Optimization

Don’t know what SEO is?   This is why you need All Tech Marketing!

SEO stands for Search Engine Optimization.

Your company already has a website.  Congratulations!  What was the goal of putting together your website?  I’ll let you ponder that for a moment……..

Whatever your answers are, none of those answers are relevant if nobody can find your website, right?  How do you ensure people can find your website?  SEO.  Once again, SEO stands for search engine optimization.  When you go to Google, or Bing, you are using a search engine.  The whole idea of a using a search engine is to help us find something.  And isn’t the primary goal of having a website having the ability to show up in said search from Google or Bing? This is why you need to pay attention to SEO.

SEO is the behind the scenes information of your website design.  This helps clients find your business and keeps your website searchable.  Properly done research needs to happen in SEO, prior to developing your website.  This will help your website be noticed in a search engine.  It is a little like finding a book in a library.  If one enters in a topic into the library database, the goal is to have books that come up that are relevant to our search.  We want the same thing when we search the internet for topics.  By doing the proper research on SEO, All Tech Marketing will help get your website shown as one of the relevant websites in your clients search.  They cannot reach you if they cannot find you!

Why should we pay attention to SEO?  What does this do for my website?

  • make your website more searchable
  • make your website more visible
  • a better user experience for your client
  • increased engagement with clients

And SEO changes, did you know that?

Yes, SEO is something that changes over time.  Thinking about when you first started using the internet, have the things you search now changed over the years?  Very likely, yes.  What we have searched and how we search has very likely changed over the years of being online.  We now know what key words to include to get a better result from a web search.  We now know how to phrase what we are looking for to get the results needed.  This is why paying attention to SEO is important. A well-designed website will need to re-evaluate its SEO from time to time and make changes to it’s website to align with the ever changing SEO.  Why is this? The primary goal of a website is to show up in a search by a search engine.  Beyond that, we also want our client to interact with our website.  And wouldn’t we rather have our business website  show up further up on the search engine site, rather than down lower, or not at all? This is how we accomplish this.  All Tech Marketing can keep track of the SEO and work with your business to get your website updated as needed. 

At All Tech Marketing, we know all about SEO.  Leave the SEO research and integration of the SEO to the experts at All Tech Marketing.  Let All Tech Marketing help with internet marketing and the behind the scenes work of creating your website design while you enjoy the traffic it brings in!

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change in the last decade.  From a world dominated by large global brands, established TV and big-box retail models to a world that is quickly much more complex, the changes have been noticeable.   With a proliferation of new brands, more options, interests in buying local and small businesses, technology has changed how we find these businesses, and how we do business.  Not only has technology changed in how we find the businesses and products we spend our money on, technology has changed from the marketing side in how we advertise to find those consumers. 

Whether your business is a small family run business, an up and coming next big thing, or a startup that is just in your dreams for right now, when deciding how to market, there are areas to consider:

1.     What is your brand portfolio?  Who or what is your brand and how is it displayed.  Many small businesses do not take the time to determine what their brand portfolio really is and how should does your client understand your brand portfolio?

2.     Looking to the future.  Where do you see your company in 5 years?  10 years?  Looking into the future can help put into action a marketing plan for the here and now. 

Understanding your brand portfolio along with a vision of the future allows us to look at how to use modern technology to market your business.  What is the data and technology strategy and the roadmap to implement that?  The leaders in this area, are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. 

“There are no secrets to success.  It is the result of preparation, hard work, and learning failure.”  Oliver Sandero

“Success is making those who believed in you look brilliant.” Dharmesh Shah

Let All Tech Marketing make you look brilliant.  Contact us today to get started!