Why online marketing?  In today’s day and age, it is imperative that businesses have an online presence.  More and more customers are purchasing items online, for pick up as well as home delivery.  Especially now, given our pandemic and the world as we know it. The only way to have a good online presence is to invest in online marketing.

At this point, you might be thinking we have a website, what more do we need?  There is a lot more beyond just the website for online marketing.  Let us explain.

Social media is a part of online marketing:

Being present in the right social media is a part of online marketing.  Is your business on social media?  Are the social media sites you are on the right fit for your company?  Are you doing enough on social media?  All Tech Marketing can help you determine which social media sites would be helpful for your business.  Let us help you make your social media blasts the best they can be.  All Tech Marketing can also help determine your social media posts are attracting the clientele you are after. 

Let us get back to that website:

Do you know and understanding how website searches work?  Do you come up high on search engines when a client looks up your business?  Why is that?  How do you change that?  Paying attention to online marketing means, paying attention to these things.  Investing in online marketing means more people are finding your business on line.  The right people.  Better leads, better clients, better results.  Yes, these results can (and do) result from changes in your website.

My website can do what?!!?  What if we told you your clients could do the following through your website:

• schedule appointments
• book a rental
• check inventory
• promote your business
• tell your story
• get better leads

All Tech Marketing can help your business grow by developing and or enhancing the online marketing you already have. 

Why invest in online marketing as opposed to other types of marketing?  Online marketing has a reach like no other types of marketing.  Where else can one access your business information from all over the world?  Printed fliers cannot go that far.  Your business cards do not travel worldwide. They can with online marketing!

Beyond increasing your reach of clients, online marketing can help you with generating leads, good quality leads.  Online marketing is easy to update, monitor and modify.  Let your business become the authority in your area of expertise with an amazing online presence!  Increase your brand awareness along with your reach with online marketing! 

Our marketing budget is not very big.  We hear you!  You are not alone.  Online marketing is both cost effective and can help generate more revenue!  That is right; it is affordable and can help you generate more revenue.

Whether your business is a brick and mortar store, a small business run out of your basement or a business that caters to online customers, your business will benefit from online marketing.  Whether you are selling a product or a service, whether you seek clients that are the general public, or other businesses, online marketing can help you! 

From understanding your business website design needs, to providing help with online marketing, All Tech Marketing provides your business with targeted online marketing solutions.  We look forward to exceeding your expectations!

The New Rules for Marketing Your Brand

Consumer products marketing has experienced a profound change in the last decade.  From a world dominated by large global brands, established TV and big-box retail models to a world that is quickly much more complex, the changes have been noticeable.   With a proliferation of new brands, more options, interests in buying local and small businesses, technology has changed how we find these businesses, and how we do business.  Not only has technology changed in how we find the businesses and products we spend our money on, technology has changed from the marketing side in how we advertise to find those consumers. 

Whether your business is a small family run business, an up and coming next big thing, or a startup that is just in your dreams for right now, when deciding how to market, there are areas to consider:

1.     What is your brand portfolio?  Who or what is your brand and how is it displayed.  Many small businesses do not take the time to determine what their brand portfolio really is and how should does your client understand your brand portfolio?

2.     Looking to the future.  Where do you see your company in 5 years?  10 years?  Looking into the future can help put into action a marketing plan for the here and now. 

Understanding your brand portfolio along with a vision of the future allows us to look at how to use modern technology to market your business.  What is the data and technology strategy and the roadmap to implement that?  The leaders in this area, are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. 

“There are no secrets to success.  It is the result of preparation, hard work, and learning failure.”  Oliver Sandero

“Success is making those who believed in you look brilliant.” Dharmesh Shah

Let All Tech Marketing make you look brilliant.  Contact us today to get started!